Our Company

Rotax (Pvt) Ltd. was founded in 1963 by the late Mr. John Roche in order to distribute Industrial electrical equipment & supplies amongst end users, such as factories and infrastructure projects through out the Sri Lankan market. Since the companies incorporation, the Roche Group have gone on to add three more entities to its group of companies, enhancing its product offering to the market and being able to support clients with the “whole solution under one roof”. With the advent of liberalized economy in late seventies the company experienced a period of phenomenal growth and development. As a result of the increased demand for sophisticated electrical equipment, our company forged ahead with vigor and determination to exploit every opportunity to broaden our horizons.

The current Chairman Mr. Joe Roche joined Rotax in late seventies and infused a new dimension of managerial skills and functional concepts with modern perceptions of customer needs and services propelling the company into a new foray of business. Under his leadership, we consistently and steadily added to the range of our product offerings ensuring that we would offer everything that would be needed by electrical engineers in Sri Lanka. Coupled with our commitment to both the quality of service and of the pedigree of products marketed, the company has rapidly expanded its activities across the Island and today is recognized to be a major importer and distributor of industrial electrical equipment.

We were honored & privileged to be associated with the country’s biggest and most prestigious development project, the Mahaweli Scheme where we supplied our electrical products over the development phase of the project. We were also associated with many other major development projects that were initiated in the country at that time, whilst fulfilling our goal and ultimate desire of playing a part in the development of our nation’s national infrastructure and industry.

Now, for over 48 years the Roche Group have evolved and developed within the industrial electrical market to become a specialist supplier of electrical product solutions and related engineering services. The parent company of the group, Rotax (Pvt) Limited is proud to represent some of the very best brands in the world for industrial electrical equipment, in Sri Lanka.

Broadly defined our areas of activity in trading can be categorized in the following areas:

  1. Protection switchgear & related accessories.
  2. Motor controlgear & related accessories.
  3. Architectural, Industrial & Commercial Lighting.
  4. A wide range of special application cables & accessories.
  5. Measuring Instruments & industrial monitoring systems.
  6. urnkey Lightning & Surge Protection.
  7. Industrial Power Electronics & Turnkey Automation.
  8. Plus several others.
Our goal is to provide products and services that improve industrial electrical productivity, performance, precision, reliability, and serviceability. To this end with untiring effort, we continued our relentless search for more sophisticated and technologically advanced electrical equipment and expanded our supply base to meet the growing market requirements. We secured ‘sole agency’ rights for several internationally reputed brands & products that placed special emphasis on quality & innovation, conforming to the highest international standards at all times, a practice we still abide by, in selecting partners. A great emphasis has been placed on our customer service, technical support and most importantly on our after sales service. Our aim is to provide our customers with the best service in the industry through focusing on strong engineering support whilst offering personalized and courteous customer care.

Spurred by our desire to offer the whole solution under one roof, In 1996 Roche Engineering was incorporated to serve the rapidly increased needs for specialized engineering solutions to the industrial & construction industries sectors in Sri Lanka. Also in In 1996 Roche Projects (Pvt) Ltd was established as tendering arm of Rotax Limited to cater to the requirements floated by utilities procured on global tender basis with Quality & Service as our highest priority to the infrastructure and utility sectors in Sri Lanka.

A short while later, Roche Engineering Lanka (Pvt) Ltd (REL) was incorporated on the 1st of June 2000 as a BOI approved Company within the Export Processing Zone (EPZ) of Wathupitiwala, Sri Lanka as a result of growing demands within Sri Lanka for duty free factory projects and for the growing sub continent export market. REL is a company that is involved in the designing and manufacturing of low voltage switchboards such as power and motor control centers. During our brief existence, we are proud to say that we have supplied our products to various industries in the overseas market as well.

Through the years our list of loyal and satisfied customers has grown in leaps and bounds, making us a leader in our field of business and the preferred electrical equipment and solutions provider to many organizations across the island. We have developed strong partnerships with our customers, based on our outstanding array of world-class products. Rotax is specializing in assisting its customers to select the ideal products for their specific needs. We believe in giving our clients the best solutions to ensure complete control over electrical issues and optimal outcome. This allows our clients more time to focus on what they do.